Sony Alpha 7IV

Sony α7 IV – The Hybrid Powerhouse for Creators

Step into the next generation of imaging with the Sony α7 IV — a true hybrid camera built to elevate your photography and filmmaking to new heights. Whether you’re shooting high-res stills or cinematic video, the α7 IV brings together a 33MP full-frame Exmor R CMOS sensor, the lightning-fast BIONZ XR processor, and advanced AI-powered autofocus to deliver performance that feels effortless yet extraordinary.

Key Features at a Glance:

• 33MP Full-Frame Back-Illuminated Exmor R CMOS Sensor
  Experience breathtaking detail and exceptional low-light performance with 15 stops of dynamic range and rich color accuracy.

• 4K Video Recording at 60p | 10-bit 4:2:2 Internal Recording
  Shoot crystal-clear 4K video with full pixel readout, S-Cinetone™ color profile, and cinematic depth — all without external recorders.

• Up to 10 fps Continuous Shooting | ISO 100–51200 (Expandable)
  Capture fast-moving moments with clarity and precision, even in challenging lighting.

• 759-Point Fast Hybrid AF with Wide Coverage
  Advanced Real-Time Tracking and Eye AF (human, animal, and bird) make focus smarter, faster, and more intuitive.

• BIONZ XR™ Processor | 8x Processing Power
  Enjoy smoother performance, reduced latency, and faster menu response, powered by the same engine used in Sony’s flagship α1.

Cinematic Color with S-Cinetone™

Achieve film-like color straight out of the camera. S-Cinetone, inherited from Sony’s Cinema Line cameras, delivers natural skin tones and soft highlights — no color grading needed.